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MASK:
Unleashing creativity in young people in Africa for individual and socio-economic development!
MASK, a UK charity is a visionary organisation that believes that fostering creativity in young people in Africa is essential for long-term development.

MASK understands that fostering creativity in young people is directly linked to the availability of creative education in schools and wider community.
At present, creative education is limited or absent in most schools in East Africa.
MASK's main objective is to provide young people with practical opportunities to learn and develop their creative skills.
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MASK runs art workshops and weekly Art Clubs in local schools
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MASK utilizes the socio-cultural dimension of creative education by introducing peace-building workshops as part of our Peace Building Through Art programme
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MASK organises and helps to build local, national and international art exhibitions, competitions, festivals, and debates around creative education.
OUR VISION

Our vision is young people engaged in Creative Education that contributes to individual, social and economic development*, human rights, democracy and the eradication of poverty on the African continent.
* We define development according to the Universal Declaration of Human Rights as “the ongoing generation and application of resources (financial, human, infrastructure, etc) to create and sustain the optimal conditions (social, political, economic, etc) in which human beings enjoy the full range of rights and freedoms espoused in the Universal Declaration of Human Rights”.
WHY WE SET UP MASK?

We set up MASK because Creative Education is limited or simply absent in schools in many African countries.
There is often a gap between policies and delivery. In Kenya, according to the Kenyan Institute of Education for example, the subject of Creative Arts - which presently is in the primary school curriculum and consists of 62 hours per academic year - became non-examinable about 12 years ago and as a result teachers stopped teaching it. The subject of Creative Art is not part of the Secondary School Curriculum in Kenya.
The photograph: MASK's children with The Kenya's Minister for National Heritage and Culture, The Hon. William Ole Ntimama, the Ministry's Director of Culture, Gladys Gatheru, and MASK's Founding Director, Alla Tkachuk, April 2011, Nairobi.
Why we need creativity?
Human creativity is an ultimate resourse. It is the driving force of any economy and the key to creative entrepreneurship. Creativity is needed for solving problems creatively. The skill to solve problems creatively is a crucial skill that enables individuals to evolve, take advantage of opportunities, invent products, successfully negotiate environments, thrive and flourish.
This is what some of the major development agencies say:

“Art Education is essential for building innovative thinkers who will be leaders for tomorrow.” Barack Obama, 2010:
"We know that countries are more likely to prosper when they encourage entrepreneurship and tap the talents of all their people.” Barack Obama, U.S. Global Development Policy of 2010.
"Everyone has the right to freely participate in the cultural life, to enjoy the arts and to share its advancement and benefits." Universal Declaration of Human Rights, Article 27.
"Learning of arts and creativity is indispensable for the growth and sustainable development of societies and of individuals." UNESCO. read more on the UNESCO's website
"A sustainable, balanced model of growth can only be ensured by integrating culture with economic and social development." The Commonwealth, read more on Commonwealth Statement on Culture and Development.
“1) This Constitution recognises culture as the foundation of the nation and as the cumulative civilization of the Kenyan people and nation. 2) The state shall: a) Promote all forms of national and cultural expressions through literature, the arts, traditional celebrations, science, communication, information, mass media, publications, libraries and other cultural heritage.” Chapter 2, sections 11. The Kenyan Constitution of 2010.
WHY ARTS ARE CENTRAL IN EDUCATION FOR CREATIVITY?
MASK teachers for creativity through the arts. Creativity is more than the arts, but the arts are the central in education for creativity. 
Why?
1. Creativity is emotional intelligence and the arts in education give the feelings and emotions form and meaning through self-expression.
2. Problem-Solving. Developing young people’s abilities to solve problems is fundamental to preparing them for an independent life. Creative education can contribute directly to problem-solving abilities in all disciplines and fields of work.
3. Developing children’s human resources. Creativity is a basic capacity of human intelligence. Present tendency is that schools think of children as ‘able’ or ‘less able’, primarily on the basis of academic performance. But it is neither accurate nor responsible. When children discover their real strengths, there can be a dramatic change in their overall motivation in education. Discovering individual strengths. can enormously increase self-esteem, confidence and achievement as a whole.
4. Creative development is intimately related to cultural development. Creativity is sometimes seen as an entirely individual process. But focreative achievement always draws from the ideas and achievements of other people: from the books, theories, poems, music, architecture, design and the rest that mark the trails of other people’s creative journeys. In these ways, creative development is intimately related to cultural development.
Reference to the National Advisory Committee on Creative and Cultural Education, NACCE. Report to the UK Secretary of State for Education and Employment and the Secretary of State for Culture, Media and Sport, May 1999
OUR AIMS
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To provide practical opportunities for young people in Africa to access creative education.
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To utilize the socio-cultural and economic dimensions of creative education, and encourage peace-building practices and development of creative industries.
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To organise and help build local, national and international art exhibitions, competitions, and festivals, and to build a network of galleries, debates and discussions around the arts education.
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To play advocacy and lobbying roles within local and national regions in Africa in support of creative education in schools.
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To become a sustainable NGO representing creative education interests of the young people in Africa.
OUR ACTIVITIES

- Art Workshops in schools
- Weekly Art Clubs in schools
- Art teacher-training workshops
- Local, national and international exhibitions & art competitions
- Peace-building art workshops
- Lobbying and advocacy work
- MASK’s range of activities

MASK's MOBILE FORMAT
Our mobile format allows us to reach and benefit many children across the countries and different ethnic groups.
What is Creative Education and Creative Skills?

Being creative doesn’t mean you know how to draw or play an instrument. Being creative it is a way of thinking, doing and relating to the world. Anyone and everyone can be creative.
Creative Education is learning for Creativity. It is
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not merely the study of the arts and producing works of art
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for ALL students, not only for those with ability and inborn talent
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progressive and democratic
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fundamental to a good education
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demanded by democracy
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a lifelong study, but particularly vital to the young.
Benefits of Creative Education
In MASK, we pursue three major benefits of Creative Education, all of which are equally important: Personal Development, Social Development, and Economic Development.
Personal Development: MASK contributes to personal development by providing an opportunity for everybody, particularly the young, to explore and develop their creative and imaginative capacities. Creativity and Imagination promote the highest level of thinking, innovation, resourcefulness, initiative and self-creation, and also help children to cope with change and communicate successfully.
- Social Development: MASK promotes inter-cultural dialogue and uses the arts and to educate communities about peace building, national unity, equality, empathy, conflict resolution,human rights, sustainable environmental practices, and good healthcare.
Through creative education, MASK encourages creative and innovative thinking, which are essential in today's and tomorrow's economy. Creativity leads to capital. Some economists, such as Paul Romer, view creativity as an important element to produce new technologies and, consequently, economic growth. Governments who actively invested in the "3 T's of economic development": Technology, Talent and Tolerance have high concentrations of creative professionals and tend to have a higher level of economic development. Technology is advancing our society at an unprecedented rate and creative problem solving will be needed to cope with these challenges as they arise.
Creative industries. Creative education is instrumental to the development of creative industries. In the United States, 6 million people work in the arts industry, generating $160 billion every year, and in the UK, the creative industry is the second largest industry after the financial sector. In the developing world, the arts and creative industries are a resource waiting to be tapped, which can and, we believe, will have a strong economic impact.
Art market. MASK also helps to discover local and national artistic talent, and helps to create local art markets and develop the creative industry. MASK seeks to use the arts as a way to build skills to create employment, generate income and reduce poverty.
See our recent video:
OUR PRINCIPLES & VALUES
MASK is committed to the following fundamental principles:
Democracy, Accountability, Responsibility and Transparency
Collaboration and partnership with existing organisations and institutions rather than working in competition and consuming resources through duplication
Respect for cultural diversity, co-existence and different forms of knowledge, including traditional and indigenous
Respect for the varying conditions in which education systems, artistic practices and markets operate in Africa and the need to respond to these range of conditions
Professional conduct and improvement of the quality of services in the pursuit of best practices while rooted in African experience
To human rights as stated in the Universal Declaration of Human Rights, especially the right to freedom of creative expression, and anti-discrimination on the basis of gender, language, culture, ethnicity, nationality, sexual orientation, religious belief, health, age and disability.
HISTORY
MASK was established by artist Alla Tkachuk who believes from her personal experience that the arts are the most powerful tool to improve quality of live and assist development.
While painting in Kenya, she got involved in teaching children in local schools and noted that there was a considerable potential to establish a NGO to provide children with the opportunity to acess creative education.
OUR ACHIEVEMENTS SO FAR

In 2006 we began with nothing but a desire to bring creative education and human development to children in Kenya.
Now we:
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work in 20 schools in Kenya, transforming local arts and raising children's self-confidence and motivation. More that 25,000 children have benefitted from MASK over the last 5 years, as well as teachers, schools, and local communities.
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run Art for Peace, Art Teachers Training and Artists4Aid programmes.
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have organised exhibitions in Kenya, France, the UK and USA.
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during the Kenyan post-election violence of 2008, organised exhibition of Peace Art by child victims of the conflict at the Russian Embassy in Nairobi. National television channel, KTN, filmed the exhibition and reported on it in their daily youth programme, 'Str8up'; Kenyan radio stations recorded children's peace messages and broadcasted them nationally!
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In July 2009, organised exhibition at the International Institute of Educational Planning (IIEP) UNESCO in Paris. IIEP’s former Director Mark Bray hosted the event. For more, visit IIEP UNESCO website here.
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On 13 October 2009 displayed artwork during UNESCO’s General Conference.
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Organised an exhibition at the Kenyan Embassy in Paris,19 January-18 February 2010. The Kenyan Ambassador The Hon. E. Odembo together with IIEP UNESCO Director Mark Bray opened the event.
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In May 2010, the leading Kenyan newspaper, The Daily Nation, visited our art workshops and published an article about our work, “Lessons from Mobile Art School”.
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In January 2011, another leading Kenyan newspaper, The Star, wrote an article about us (read in News).
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In 2010, held our first major exhibition of our children’s artwork at RaMOMA (Rahimtulla Museum of Modern Art) in Nairobi, Kenya.
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From 2012 run MASK National Art Competition for the Young in Kenya and Esta Africa, with the final shows held at the Nairobi Art Gallery and Saatchi Gallery in London.
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28 November-5 December 2011, exhibiting at the Woodrow Wilson Center, Smithsomian Institute in Washington DC.
MASK’s MODEL: practical and accessible way forward
Partnering with schools and the local and national educational administrations, MASK has developed a practical and accessible model of non-formal* arts education.
The Model
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1. allows an immediate implementation
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2. no need for governmental policies change, and
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3. requires minimum costs.
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MASK's model of non-formal arts education:
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1. MASK runs a series of after-school workshops at existing government schools, both primary and secondary, employing such teaching methods as the Kenya Institute's of Education textbooks and best international practices.
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2. MASK trains teachers who then run after-school weekly workshops at schools. Schools partially fund these clubs. MASK mentors the clubs.
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3. MASK teachers and mentors schools in putting on regular exhibitions in schools and local centers.
*Non-formal' means outside the formal education system, outside the school curriculum, and outside school hours, that may or may not be directed to job creation in the arts.
MASK’S GOALS BY 31 DECEMBER 2012

To establish a sustainable funding resource for MASK.
To increase a number of schools in which MASK estublishes its programmes to 100.
To start a pilot project with the Kenyan Ministry of Education.
To start MASK National Art Competition for the Young in Kenya and Esta Africa.
To collaborate with at least 3 recognised art education and cultural policy thinkers/leaders.
ART FOR PEACE-BUILDING

Creative Arts are the most effective and comprehensive way of educating children. It is also a powerful and low-cost tool in uniting communities and healing wounds of conflict. Yet, children living in conflict or extreme poverty are often the most deprived in terms of creative input. MASK strongly believes that teaching children mutual respect and tolerance must be the first step towards a future of peace and prosperity.
MASK:
- Promotes peace and national unity amongst schoolchildren in our art workshops
- Gives a voice to children affected by conflict through our exhibition programme
- Organises exchange visits between schools of different ethnic groups, especially those in conflict, so children can learn empathy and work together in a creative way.

MASK has become an important link between children in the Nakuru, Narok, Laikipia, Samburu, Pokot, Naivasha, Maasai and Baringo regions.
We continuously collaborate in Kenya with local not-for-profit and non-partisan peace-building organisations (the Center for Conflict Resolution-Kenya), drawing on their experience and expertise.
We believe that with sufficient support and resources, MASK can become an important regional organisation providing an inexpensive but effective contribution to the prevention and management of conflict in Kenya.
ART CLUBS
To encourage continuity and growth among pupils, MASK sets up art clubs in the schools and provides art materials for these clubs.
The clubs organise weekly art workshops for pupils of the schools, put on exhibitions of children's art, stage dramas for local people and even produce films about local issues.
MASK's volunteers, pupils and teachers of the schools run these clubs.
MASK believes that the continuous learning of practical art skills can help children with further education and employment.

EXHIBITIONS
Exhibitions of children's art in schools and in communities are an important part of MASK's work. They promote art and demonstrate and encourage children's talent and aspirations.
Read more about ourexhibitions.

ARTISTS FOR AID
MASK's initiative, Artists4Aid, is designed to bring an international base of volunteer artists to Kenya.
The main purpose of Artists4Aid is to nourish and develop a wide range of creative skills in children. We wish to give children an opportunity to be exposed to new ways of seeing, and to fresh ideas about the nature of materials and functions of art. Children demonstrating a special talent for art will be eligible for a MASK Award to study art at leading international art schools.
MASK plans to build a permanent East Africa cultural center in Kenya, which will be a cradle for art studies and cultural exchange.

WHERE WE WORK
(click on the map to enlarge)
We work in the Nakuru, Narok, West Laikipia, Samburu, Pokot, Gilgil and Naivasha areas.
See list of Our Schools
DIRECTORS AND STAFF
Patron:
Ibrahim El-Salahi
Trustees:
Dr Lyndsay Bird
Charles Dance
Tatiana Prokosch
Professor David N. Dilks
Advisory Board:
Dr Chege Githiora
Chairman of the Center for African Studies at the School of Oriental and African Studies (SOAS), University of London
Wanja Michuki
Principal Councellor
Kenya High Commission in London
Staff:
Alla Tkachuk, Founding Director and Secretary
John Githiri, Deputy Director, Kenya
MASK's REPORTS & POLICIES
Authorisation Letter, Kenya Ministry of Education, 2011
Authorisation letter, Naivasha District Education Officer, 2009
Authorisation letter, Ngarua Division Education Officer, 2008
Annual Returns
MASK Annual Report April 2009- September 2010
MASK Memorandum and Articles of Association
MASK Code of Conduct
Child Protection Policy
Child Protection Code of Conduct
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